Special Report #1How it Really Works When Trying to Find a Buyer, Negotiate Top Dollar and Make it Stick


 Getting the most profit out of your home sale. 

I’ve spoken to a lot of people recently, across the country from Florida to Maine, South Carolina to San Diego, and many of you are having a tough time getting your home sold.  I sincerely hope you are able to get something out of this report that will help you, whether you’re trying to sell it yourself, looking to hire the best agent, or have already hired an agent, and you’re wondering why your home hasn’t sold.    There are three critical stages to getting your home sold. 

1.                  Find a Buyer2.                  Negotiate Top Dollar

 3.                  Make it Stick 

If you navigate all three of these stages successfully, you get to take your check to the bank.  So, if you’re serious about getting your home sold, at least take the time to skim through these pages.  This first report deals with How to Find a Buyer and what the best agents do to find buyers.  As we discuss these three stages, we’re also going to talk about how they inter-relate with the other stages.  What you need to know when determining how you’re going to find a buyer. 

1.                  How buyers find homes 2.                  What homes and how many with which you’re competing

3.                  How many homes like yours have sold in the last 90 days 

It is very important when coming up with a plan to get your home sold to know how buyers find their homes.  If your plan involves trying to sell it yourself, even for a few weeks, you need to know what the real numbers are, so you can have some idea what your chances are, as well as how you’re going to get through all three stages.  This will affect if and when you decide to hire an agent.    Here are the real numbers compiled by the National Association of Realtors of where buyers first learned about the home they purchased.  (2005) 

Real Estate Agent                          36%Internet                                              24%

Yard Sign                                          15%

Friend, neighbor or relative         7%

Home Builder or their agent        7%

Print newspaper ad                       5%

Knew the Seller                              3%

Home Book or Magazine             1%

Other                                                  * 

I’ve given you the answer to the first question and will be happy to give you the answers to the other two.  You can get the  most up to date information by getting in touch with me.  You can also visit www.charlestonsfinest.com and go to the real estate page and get information about homes sold in your neighborhood anywhere in the U. S.   without calling anyone.   Selling it yourselfIf you have the time to invest in showing your property and taking care of all the details, and you have time to wait to find a buyer, then it might be a good idea to try selling it yourself.  If you live in a $200,000 home, $12,000 is a lot of money to save if you can.     

The biggest lesson here is if you want to have a better chance of getting your home sold, you can’t afford to ignore the internet.  You’re obviously going to use yard signs, and you may decide to offer to pay a percentage to a broker that brings a buyer.  Once again, go to www.charlestonsfinest.com and click on real estate.  You’ll see our listings there, but you’ll also see at least one property for which we do not have an exclusive listing.  Maybe we can work something out.  We can help you get a site designed for a reasonable charge and link to it from our site, which gets around 2000 visitors each day.  You’ll get a lot bigger bang for the buck than advertising in the newspaper, that’s for sure.  Even if you choose not to work with us, if you really want to save the commission, you need to have a web page for your home and find a way to get your page exposed to buyers.

There’s more to this report.  If you’d like to receive a complete copy to your email, just email me at jimadams@Move2Charleston.com and put “Report #1” in the subject line. 


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